Kerala is a top tourist destination in India. Backwaters, Beaches, Ayurvedic tourism and tropical greenery are the major attractions. National Geographic's Traveller magazine names Kerala as one of the "ten paradises of the world" and "50 must see destinations of a lifetime".Travel and Leisure names Kerala as "One of the 100 great trips for the 21st century".The Kerala Government Tourism Department, a government department in charge of promoting tourism has adopted the slogan God's Own Country for its campaigns.